Pocket Design. The Oriental Hotel. Newcastle NSW.

THE ORIENTAL HOTEL

Services
Hand Drawn Logo
Brand Identity
Custom Lettering
Sign Painting

Family owned and operated, The Oriental Hotel isn’t your average pub. Known to locals as The Ori, it's famous for its stand up comedy, live music and laid back culture which attracts a diverse audience from local trades, creative practitioners and university students and lecturers.

Pocket Design were chosen to provide a strong brand identity and signage that would fit well within minor renovations to the hotels exterior and be respectful towards the history of the hotel.

Learn more about the project

Reminiscent of an iconic Australian culture in beer trade and consumption a classic letter style was hand drawn for the logo. The final design houses a unique form that gives a nod to the historic and classic Australian beer label. The minimal spur serifs on the logotype aids in accentuating this within the historical reference to the brand.

The new brand identity is shared with the hotels' audience in the form of hand-painted signage and clean lightbox designs which match the new renovations on the exterior. The logo has been successfully carried over to pizza boxes, menu's, staff tees and many other uses within the hotel.