The Exchange Hotel is an iconic hotel in the Hunter Region operating since 1880. The hotel has a rich history in the area but needed a stronger brand position. They required a strong link to the community that visited the hotel regularly but also was searching for a new audience.
The Exchange Hotel Initially engaged Pocket Design to collaborate on the design of their entrance signage. Realising they needed more than this, Pocket were selected to provide a welcoming brand identity and gold leaf gilded signage for the interior and exterior of the hotel.