Welsh Blacks Coffeesmiths are one of Newcastle’s coolest street corner cafe’s specialising in the art of not good, but incredible coffee. Their atmosphere is simple with a stylish persona that welcomes you in to discover a wealth of coffee knowledge.
Our main goal was to create something unique and different for Welsh Blacks Coffeesmiths. Something laid back, cool and casual which marries the atmosphere and attitude of the cafe and it’s friendly staff. The uniquely designed and hand drawn bulls head harnesses all of this and has become a local icon. On take-away cups, the Bulls Head is all that appears. This was designed to share the laid back attitude further than the cafe’s location.
The logo was created to represent a 1930’s style design to match their white tiled interior which is reminiscent of a New York Subway. Each letter was drawn using a pencil and compass to keep a consistent letter stroke and shape.
Their branding has been carried throughout their cards, coffee cups, packaging and signage. All signage was hand painted including the illustrated bulls head that appears in the window.