The Edwards Bar Newcastle. Graphic Design, Branding and Signwriting by Pocket Design.
Newcastle Graphic Design, Newcastle Signwriter
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Design, Branding, Illustration
Pocket Design - Newcastle Graphic Design Pocket Design - Newcastle Graphic Design Pocket Design - Newcastle Graphic Design Pocket Design - Newcastle Graphic Design

Branding, Design
About This Project

The National Library of Australia’s role is to ensure that documentary resources of national significance relating to Australia and the Australian people, as well as significant non-Australian library materials, are collected, preserved and made accessible either through the Library itself or through collaborative arrangements with other libraries and information providers.


Pocket design were asked to assist in rebranding the Learning Program which was initiated by the Library’s Reader Service branch, part of the Library that helps people to use their collection and find information. Having researched Australian culture and history within the Libraries archives, we chose an energetic and fun direction to follow with a sharp but fluent movement of collage illustration. To accompany the black and white photography within the archives, we decided to stay within the Libraries original colour palette of black, yellow and white.


To accompany a series of online learning videos, Pocket Design provided web banners, reusable web icons and buttons for use on the Library’s website. We also created promotional flyers and a number of designs that could be used as small signs within the library and also directing users online.


Having worked with archival images and documentation on Australian culture and history, we are very proud to have been invited to work with one of the largest collections of Australian heritage.